CTV Advertising for Healthcare

Reach nurses where they're watching, not where they're job searching.

Connected TV advertising for nurse recruitment, built to complement your existing channels. This isn't a replacement for job boards, it's a way to reach nurses they can't.

Request a Market Overview

A 20-minute call to review audience reach in your markets, realistic budgets, and whether CTV fits your situation.

Who This Is For

For in-house talent acquisition teams hiring nurses directly.

Looking to reach candidates beyond job boards and agencies.

Hospital Systems

Health systems filling bedside roles across multiple metros or regional markets.

Academic Medical Centers

Teaching hospitals recruiting experienced nurses into high-acuity units.

Regional Hospitals

Facilities competing for local talent against larger systems and agencies.

Why CTV

A channel for reaching passive candidates, the ones job boards don't see.

Most nurses are employed and not actively searching. They're streaming TV at home.

Channel	Reaches	Tradeoff
Job Boards	Active searchers	Misses passive candidates
Social Media	Broad reach	Easy to scroll past
Staffing Agencies	Fast placement	Premium cost, limited retention
Connected TV	Passive candidates at home	Longer timeline; pair with direct channels

How It Works

From planning to live ads in weeks, with clear reporting throughout.

Market Planning

Review your markets, priorities, and roles to define audience parameters.

Creative

Produce video ads suited to streaming, professionally made for your brand.

Launch

Ads go live on major networks. See where they run and impressions by market.

Reporting

Regular updates on delivery. Campaigns adjusted based on pacing and feedback.

Measurement

Transparent about what's measurable, and what isn't.

CTV is brand awareness. Results build over weeks, not days.

Impressions by market, platform, and time period
Video completion rates
Geographic breakdown of ad delivery
Directional trends in careers page traffic

We don't claim direct attribution from ad to application, and we'll tell you that upfront. This framework is shared before any campaign, so there are no surprises.

Use Cases

Where CTV fits alongside your existing channels.

Countering travel agency pressure

Reinforce the value of permanent positions, stability, benefits, roots, to nurses already in the area.

Building awareness in new markets

Build employer recognition among local nurses before job postings go live.

Reaching experienced specialists

Target ICU, OR, and L&D nurses in specific metros, candidates unlikely to browse boards.

Shifting to permanent hires

Build a pipeline of permanent hires to reduce reliance on contract labor over time.

Right Fit

When CTV fits, and when it doesn't.

This works well when:

You're hiring nurses on an ongoing basis
Hiring is concentrated in specific geographic markets
You're adding awareness on top of job boards and outreach
You can commit $15K–$25K per market, per quarter
Your careers site is ready to receive traffic

Unsure? The Market Overview will help you decide before committing.

This may not fit when:

You need to fill one role in 30 days
Total budget is under $10K
Hiring nationally without geo focus
You need guaranteed cost-per-applicant
Not ready for video-based branding

Your ads run where nurses already watch

Hulu Roku HBO Max Peacock Paramount+ Tubi

Request a Market Overview

Tell us where you're hiring. We'll share nurse audience estimates, budget ranges, and whether CTV fits your situation.